Outsoursing (ASSIGNA) - Digital Marketing Analyst
Descrição
Responsibilities:
- Analyzing data and conducting industry analysis to identify new market / key word opportunities;
- Contributing to breakthrough campaign strategies to drive awareness and conversion across Paid Search, Paid Social e Organic Search;
- Maintain a close relationship with performance agencies, generating productive discussions with insights for optimizations;
- Creation of briefings and demands for áreas of creation;
- Developing innovative marketing programs to drive demand generation;
- Drive business analysis of acquisition channels in order to improve efficiency related to CTR, CVR, CPL and CPA;
- Presenting updates to sênior leadership team members.
Qualifications:
- Bachelor’s degreewith a concentration in engineering, statics, economics or business administration preferred;
- Digital marketing experience in SEM (Search Engine Marketing), PaidSocial (as Facebook & Linkedin) and SEO (Search Engine Optimization);
- Demonstrated track record of delivering results;
- Ability to think strategically and leverage strong analytical skills;
- Passion for digital marketing and delighting customers with technology solutions and customer experiences grounded in customer insights;
- Outstanding verbal & written communication skills
- Advanced English is mandatory;
- Be a self-directed and self-motivated individual who takes complete ownership of the product and its outcome;