Outsoursing (ASSIGNA) - Product Manager
Descrição
Responsibilities:
- Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on;
- Bringing traditional and creative ideas how to grow those KPIs;
- A/B testing those ideas;
- Analyzing the data and users’ feedback;
- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric;
- Driving traffic to your website, landing pages, social media and apps;
- Understanding conversion rate optimization (CRO) principles and hacksand, being able to apply CRO hacks to the businesses;
- Prioritizing growth channels;
- Optimizing channels in order to Always improve the performance business;
- Scaling and Automating the growth processes.
Qualifications:
- Bachelor’s in marketing, business, communications or related fields with experience in marketing and advertising;
- Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics;
- Being social and understanding users’ behavior;
- Having great customer relations skills and being focus on customer experience;
- A/B Testing and Data Analytics experience;
- Knowledge about both inbound and outbound marketing;
- Being performance and results-oriented.