Responsibilities:
· Build and execute a content strategy that supports and extends marketing initiatives, driving awareness, engagement, lead generation and sales;
· Collaborate with designers, product, sales professionals, content agencies, external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience;
· Create and manage an editorial calendar mapped to business objectives, key announcements, and events;
· Partner with marketing teams including brand, communications, demand generation, digital marketing, CRM and events to create and optimize content assets to increase awareness, campaign effectiveness, and lead generation;
· This role requires a brand publisher mindset: create the content our audience is looking for and then to optimize the path to conversion;
· Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone;
· This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why;
· Integration of content programs with brand campaigns to drive brand to demand;
· Executive presentations on the program approaches and business impacts will be required
· Past experience building audiences either online or offline.
Sales toolkit development, such as presentations, brochures and case studies;

Qualifications:

· Advanced English is mandatory;
· Experience in a B2B multichannel content creation role and an understanding of how to create content that draws an audience.